Trade evidence over intent guesses
Every "hot lead" on FreightSource links back to a specific HMRC customs entry. If we can't show you why the signal fired, we don't show the signal.
01 · Why we built it
Three decades watching sales reps reinvent the same wheel.
We've worked in UK freight long enough to remember when the "lead list" was a printed directory. The directories are now PDFs and CSVs — but the job hasn't changed. And neither has the frustration.
Between us, we've sat in operations, in customs, in commercial and in BD across every part of UK freight forwarding. We've quoted the lanes, cleared the entries and chased the invoices.
The one constant: sales teams burning hours every week trying to find out who's actually shipping what. Trade magazines. LinkedIn. Trade-show name badges. The colleague who "knows a guy". Recycled lead lists that everyone in the country had already called.
The data was always there. HMRC publishes it every month — every customs entry, every commodity code, every importer and exporter. It's just buried in a format built for civil servants, not sales reps.
So we built FreightSource. Not as a generic CRM. Not as another LinkedIn scraper. As the tool we'd wanted for years — one that turns the official trade record into a board of qualified UK traders, ranked by what they actually shipped this month.
The team that built it has worked the desk, taken the call and lost the deal. That's why the product gets out of the way.